Indian Festivals and Scents

There's no denying that Indian festivals are a visual delight. The grandeur, elegance and pride that every festival brings with it is inimitable. From the glittering night sky of Diwali to the colourful skies of Makar Sankranti and from zealous anticipation of Santa on Christmas to the auspicious moon sighting on Eid; these unmistakable sights and sounds have been hardwired in our brains. However, there is one more important aspect of our festivals that we often disregard, that is, the sense of smell. 

Close your eyes and try to imagine what you'd smell when you celebrate various festivals.

Makar Sankranti: It's the 3rd week of January and the Winter is in its full bloom. The morning mist accentuating the sweet fragrance of tulips as you get ready to hold battles in the sky  with your sharper-than-a-ninja-sword maanja. The chemicals in the thread, and the mild sense of glue on the kites rushes you with that extra dose of adrenaline to 'seize the day.' Contrasting sweet smells of apples and sugarcane gets you through the day as you celebrate the triumph with the best of winter vegetables whose flavoursome smell has meddled the air.

Holi: It's quite easy to overlook the sense of smell when you're surrounded with the entire array of rainbow spectrum. But try to remember what you smelt in that split second when someone poured a bucket of water over your head and you closed your eyes. You smelt colour. You didn't just feel the texture of powder and water being applied on your skin, you also sensed it with your nose. That day, while immersing yourself in the festive spirit by having the famed bhaang, you first smelt it before you even saw it.

Ramzaan: Ramzaan doesn't follow the weather pattern and seasons, however, the sense of smell is the strongest during this holy month since fasting and feasting are two sides of this holy coin. Take a walk outside a mosque after the evening prayers and you'll smell the best kababs, nalli niharis & seviyans. Chances are, you'll get a whiff of a delicacy even before you'd see it. 

Diwali: The festival of lights is a treat for the eyes. But even in all this, the aroma sits behind the optics, quietly, helping it in enjoying the festive spirit even without letting it know. The unmistakable smell of the burning ghee in diyas, the saliva-inducing aroma of mithais and the familiar smell of fireworks all tells your brain that you're taken over by the Diwali spirit.

Each year we strive harder to celebrate our festivals in the best possible way. We do it by buying new clothes, renovating our houses, buying gifts, eating delicious food and doing a host of other things. What if I told you, you can enjoy the festive spirit year round? Yes. Godrej has brought you Aer to keep you rejuvenated and spirited irrespective of the time of the year. Not only that, they also add to your festivities with those mystifying scents. 

Indian festivals are not just rich in culture and traditions; they're an attack on your sensory organs, but in a good way! They're a visual treat, a musical delight and an aromatic exuberance. Let's celebrate them with Godrej Aer!!


veena said...

Festivals are a part of integral culture..India THE LAND OF FESTIVALS

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